Coffee Brands in Italy

In Italy, every coffee bar/cafe, has a different brand of coffee. Why? Because they get their dishware etc. sponsored by the brand. If you only drink a certain brand of coffee, then you have to drink at a certain cafe.

While coffee beans are not grown in Italy, the Italians are quite obsessed with coffee. But it’s not a fashion item. It’s more that they drink espressos all day long, at about a rate of one every few hours. It’s a social event as well so if someone says, “shall we have a coffee?” then they are inviting you to be sociable.

A “caffe” is by default an espresso. One way to tell if you have become a local is if the barista assumes that you mean an espresso when you order a “caffe” — rather than double checking with you that it’s an espresso that you want and not an “americano” (which is an espresso with hot water added).

I’ve had many awful cups of espresso here so far and some are okay ones. I prefer them without sugar so I can actually taste the coffee. Italians almost always add sugar. It’s like the equivalent of a Redbull. A shot of caffeine to get you through the next couple of hours. An espresso has half the caffeine of a cup of filtered drip coffee. The key is to drink the espresso quickly and chase it with a glass of water or a sweet baked item.

Coffee was introduced to Europe through Venice a few centuries ago and the oldest coffee shop, Cafe Florian, is still in business in Venice. The second oldest, Antico Cafe Greco, is in Rome, right by the Spanish Steps.

As for Starbucks, there is one in Milan. Or go to Seattle for them, and enjoy the many types of coffee in Italy when you are in Italy.

Binge Watching Italy

A shop in Monti, Rome.

If you want to binge on watching videos about Italy, here are some I’ve found. Mostly on food. Mostly about Rome. I will not list all of them as there are too many, but a few that will give you some leads to follow.

Rick Stein is one of my favorite TV chef presenters. The thinking chef’s chef. Here in Corsica and Sardinia.

Alex Polizzi is a British-Italian TV presenter. Here’s an episode from Puglia.

Spaghetti with clams in Rome.

Insider is a channel about food. This host is Italian and in this short video, the topic is Limoncello. There are many other videos from Insider like this one pasta in Bari. Or focaccia in Genoa.

WocomoCook is another YouTube channel that I found. Here is an episode about food in Umbria.

A show on pizza from Munchies.

A vlog channel by expat guys who live in Rome.

Or visiting during lockdown.

Choice TV show on Roman food.

Farm to Table, here in Tuscany.

Two Greedy Italians. Need I say more?

Floyd was a chef who had a good time, this time in Liguria.

Pizza by the slice (taglio) sold by weight is a very Roman food.

If you want months worth of binge watching, Rick Steves provides! Rick Steves has eight hours of free TV shows on Italy alone! He also has free audio tours, apps, books, etc. He is much raunchier on his audio tours! If you want a private guide in your ear, he has those! If you just want to watch him give good advice, watch him here.

Also, many people like Dream of Italy. Here, the host is in Amalfi and Naples.

Italy Unpacked is a more scholarly approach.

Then, there’s this guy is quite wealthy (he is an angel investor and helped start Virgin America) but decided to make a travel show because he didn’t find any that matched his lifestyle. Swish.

Possibly the most famous car in Rome? This is in Monti.

A BBC documentary on Rome.

Another BBC documentary, this one on Sicily.

A great way to learn history is with Tony Robinson. He is a great story teller, here about Caligula.

Reel Truth History makes documentaries. This one on Rome.

So many classical and historical views all in one.

And, if you want to watch people buying A Place in the Sun in Italy

Rome is very proud of their free drinking fountains. Stay hydrated!

Or follow tour guides (and me) on Instagram. More about who I follow in another blog posting.

A ‘bar’ in Rome. Drinking a coffee is a social activity and Romans do it all day long.