Holding your own book, that you wrote, in your hands is a real treat. It is not tricky to publish it. The hardest part is writing the book. A book does not have to be 600 pages. To self-publish a book, it is better to keep it under 200 pages. Cheaper too. Once you have written your book, then you can find a place to publish it.
The self published books look just like any other book — as you can see, next to some of the marketing swag.
Even if you have no cover artwork, you can still publish your own book. Below are some of the sites you could use. I have used Lulu, Blurb, and most recently, Amazon’s Kindle Direct Publishing when I found that Blurb no longer publishes e-books. I wrote about self publishing twicebefore. I may experiment with other companies.
Can a blog make your dreams come true? For me, this blog has lead to book publishing. So when my father suggested that I start a blog, he fulfilled my childhood dream to be a published author. Amazing, right? Thanks, Dad.
When I reflect on ten years of writing blog articles and ten years of adventures in food and travel, I feel emotion. I realize all the stories I have heard of people’s lives, the dignity in ordinary lives of hard-working people, and all those other cheesy American ideals. To write a blog is to exercise the very core of the American ideals: freedom of speech, pursuit of happiness, liberty, and the American dream.
The reality of blogging has been many hours writing, editing, taking photos, and thought. It has also included waiting over 3,000 hours for bad food in restaurants, lots of money (my own) traveling, taking photos incessantly, hours uploading, editing, hashtagging, and posting on social media.
Ah, but yes, people want to know one thing. How do I afford it? Please read my “Who Am I?” page.
Many times people (and companies) try to get me to monetize my blog. I laugh at this idea. To monetize a blog requires a certain readership/following (for example on YouTube, one must have at least 1,000 subscribers — I have 12) which I do not have. Also, it would take the fun out of it. Instead, my blog costs me money. Which is really not necessary because a phone camera is all one really needs. One can even blog from a smartphone.
I don’t. I write at a computer. An old fashioned desktop (well, it’s not but the set up is) with a mechanical keyboard because I like hearing the clickety clack of the keys as I type (slowly). I use a Mac and iPhones simply because that’s what I went with and so that’s what I’m sticking with. My keyboard is not from Apple. It’s a “Das Keyboard” that I bought in a kiosk in Vancouver. I use WordPress to publish my blog. I started blogging 15 years ago using Blogspot because it was user friendly. But, I moved to WordPress because that seemed the platform used by professional bloggers. It took 24 hours of hate but eventually I learned to use WordPress. I also find it interesting that almost all social media platforms have begun to resemble WordPress. I guess they got it right.
It was once that a “blog” or weblog was said with some disdain. But, it’s really just a website. It’s an online journal. Like an online book. In South America and Europe, people seem to be less disdainful about blogging. Embarrassingly, some restaurants have given me free food assuming that I was a powerful food blogger. I prefer not to receive anything for free. I like having a normal customer’s experience when I go out to eat.
From my blog, because I have to release my inner marketing demon at times, I have produced mousepads, pens, stickers, postcards, magnets, mugs, t-shirts, and of course, over ten books. I don’t do as much marketing anymore, but I try to keep my blog pages up to date and I work on my books. In looking at the pages of my blog, I am surprised (although not sure why) at how often people read the “about” page which I call “who am I?” — while it’s not a secret who I am, I just don’t think it’s so interesting.
I encourage anyone, anyone, to write the stories you want to tell. Self-publish the books. Everyone has stories to tell and if you can’t tell them as a book, then use social media. It seems like everyone wants to be heard. I have written quite a few books but don’t expect them to be widely read or bought. Some may have a publishing run of ten or 20 copies. But, to me, it’s the joy of writing them that has been the most fun. The production is the journey.
Some of the unintended things that have happened because of my blog is:
My friends wait to eat until I’ve got my photos. Thanks!
My friends often will go with me to places that they say, “is this for the blog?” Yes. Thanks.
And once, I was recognized while waiting for the elevator (through colleague’s photos).
Some unpleasant stuff has happened too but I don’t want to deign to give those unpleasant things the time of day. Trolls and bullies get no play here.
I try to keep the focus of my blog on travel and food. This is a view in Emilia Romagna, near Modena.
What have I learned from a decade of blogging:
Americans (gringos) are obsessed with TexMex food. This is possibly the most common question I get.
2. It’s easy to publish a book. Don’t be held back. Write and publish your words!
3. Don’t write about massage. It brings too many porn hits. Which is too bad because I like massage.
I used to carry my DSLR camera everywhere (where it’s easier to get photos like this one), but I do so less and less.
Almost every day, I check the statistics page on my blog to see which articles are popular and what topics people like. The top searches are to do with Bangladesh. This makes sense. At the time that I was writing from Dhaka, I was one of four expat bloggers writing in English. Even years later, I still receive questions about Dhaka. For a while, I was interested in what countries my blog was being read. I’ve been read by people from almost every country. I think I’m missing a few, but only two or three.
For many years, my article about the Bangladeshi lungi was the most popular. From the search terms that lead people to my article on the lungi, I’m afraid that my article on national dress, with only ankles on display is not what they hoped for (I don’t think I mentioned anything lewd in my article…). I am not tagging this subject for this article because I don’t want to start re-start the mislead hits by those looking for men in lungis.
So, other than that, the most popular article in the past ten years is:
Dhaka-townian’s 100 Eats and the Top Ten Restaurants in Dhaka. Over 22,000 reads of that article/post. When I wrote that article, my blog was the only comprehensive list of restaurants in Dhaka. I even had people write me and ask/tell me that they would use my articles and photos to write their own guide. Imitation is the best form of?
Does anyone blog anymore? It was such a thing ten years ago. Now, it has been overtaken by moving words and pictures by way of YouTube, Instagram, TikTok, and other video formats.
I have noticed that many bloggers have quit and often leave their blogs as a website. I can see why. It’s sad to see the decrease of readership. My readership peaked in 2014 and has gone down since then. As I mentioned above, Dhaka was a popular topic. No one seemed to care about Bogota (at least not in English) or Lima. But, some of the articles from Bogota are picking up traction, which is strange because I thought the google bots took six months to trawl but perhaps it takes a few years now that there is so much content out there in the vast pacific of the Internet.
For my readers, other than those who know me personally, why should they stick with me when I keep moving. Those who are interested in Dhaka are not interested in Bogota. Of course, my blog has evolved. When I started, there was little content and not much linking. Now, I have accounts on Instagram, Youtube, Facebook, and a podcast. I am not as diligent about keeping all these forms of social media up to date but I try. Yet, I still write a blog article about every week. I try to post on Instagram and Facebook every day. Like any relationship, consistent care is required. But, my readership keeps dropping on my blog while conversely, my followers increase on Instagram. Heck, I even joined Patreon so people can support me in my blogging endeavor… maybe I would do this full time if I could making a living… no, no, no, that way leads to dependency!
When my readership goes down to zero, I may stop. Maybe. Then, it may simply become an online diary. A weblog. Like on the Starship Enterprise.
From Star Trek:
These are the voyages of the Starship Enterprise Its five year mission To explore strange new worlds To seek out new life And new civilizations
…. my blog is twice the age of those space voyages!
So, let’s see where we go. I have plans to sort of “reverse engineer” my blog and write books that are only available as books! Then I can write about massages and other topics that get bowdlerized on the web. But, mainly, I’ll just slip into my comfy shoes and continue to be mad for food and adventure!
It is fairly easy to publish on Blurb. You can upload a print ready PDF with photo and illustrations all included or you can use their software to layout your book. I found that the layout program was a bit clunky for me as I find it easier just to use one of the book templates in my word processing system. The only tricky thing so far has been figuring out the sizes. Luckily, the Blurb computer figures it out for me. Unlike in the old days of the printing press when the broad sheet could be folded and cut into 16 pages, Blurb uses six as the divider. If you upload less, Blurb will add blank pages at the end.
You can even upload the cover and back cover in the same PDF. I did and Blurb worked with me. It even troubleshoots pre-flight (printing). My page size was not quite what it was used to using for the “bleed” (variable area around the outside of the page) even though I made the size of the books according to what I thought was a Blurb size. Blurb’s computer just quickly says that it is not a standard size. When you see this message, you just choose the option to have it auto-fix it and it does. The books turned out great. Blurb also tells you if the images you are using are too low quality, too low in pixels for printing. You can adjust them right there by replacing or re-sizing. I still went with one that was “lo-res” and it turned out fine. I was concerned that it would look pixelated, but it did not.
The minimum page count is 20 pages, but you can go as high as you want. I think, but do you want to publish a 600 page book?
For the photo type of book and the hardbacks, the prices are higher. The cheapest, with the highest profit margin for you, is paperback. The good thing about these paperbacks is that it includes color photographs in the cost. If you buy more than 10 books at one time, you get a discount. Blurb will even mail out the books for you! Once done setting it up, you can buy it for yourself and send out the link so others can purchase it. Books are hard to find on Amazon so it’s best to search by ISBN or author name.
Then, when you get to the next process which is where you set it up for sale or not. If you do want to sell it, you can choose to hard back, paper back, paper type, and your profit margin. You can also choose an ebook for five bucks. The book will then be on sale on Blurb with an ISBN of its own. Yay! If you click on the “Ingram” publishing option, the book will be distributed through the Ingram distribution system, a central warehouse system. It takes about two weeks for the book to show up on Amazon. When it shows up on Amazon, they add their markup.
My children’s book, a 7 x 7 inch photo book cost around $26. If I buy it and send it through Blurb, I can get a quantity discount but it’s rare that I’m sending more than ten books to the same place. The “coffee table book” of M’s Adventures in Peru cost $42 because it’s a hardback with outer sleeve. Wowsa. The cheapest was the standard paperback size for the Tales, Tall and Short, About Food in Peru, at around $16. I set a small “profit” on that and marked it up accordingly.
The paper versions of the books look good and even the images that the Blurb software warned me were “low resolution” turned out okay. I will be printing more with Blurb, but I’ll probably move all the books to the paperback size.
A few years ago, when I published my book on my time in Bangladesh, I received so many questions about publishing. Back then, in 2013, self-publishing was called “vanity press” — publishing as if it was for one’s own vanity. That seems an age ago as social media has made us all creators and storytellers — Instagram and its television channel, YouTube, and Facebook Stories (watch my month-long farewell to Peru on those channels or on the video page of this website), are all “vanity press” as they are self-published. Of course the paper book did not disappear as some feared. We simply gained more independence in how, where, and to whom, we can share out stories. Maybe we are more vainglorious…
Even with all these new choices, some media are still harder to edit than others. Take PDFs. Adobe Acrobat owns that format almost completely. One can buy a license for $180 per year. It does, however, make editing PDFs acrobatic (had, had, to play on the words!). As I work on my many projects, and my next book (a paper version about Peru), I am glad to have the freedom to be flexible.
Just as story telling has moved beyond the book, so have other media, like chocolate, taken on the terminology of books. My favorite chocolate shop in Peru, El Cacaotal, calls itself an “edible library” — that should encourage reading!
Keeping up with all the forms of communication is a bit like a chariot race. In between my website/blog, Instagram, Facebook, YouTube, and podcasting, something may have to go by the wayside when I get back out exploring in my next country…
The thing I like most about blogging is that it’s such an easy way to write. To tell a story. I can only think of a few people whom I’ve met who didn’t want to tell me their stories, and even then, they certainly had a story to tell. The skill of storytelling is a form of art. I support everyone’s right (ha! write!) to tell their story.
M’s Adventures in Bangladesh, the book.
After I published my photo book, M’s Adventures in Bangladesh, I got many, almost desperate (so great is this desire to share a story and to be published), questions about where to publish for yourself. In the past, this form of publishing was sometimes called “vanity press” but I like CreateSpace’s term better: independently publish. The printing process keeps getting more and more democratic. Most online sites have free options and publishing costs keep getting lower and lower. They even offer e-book publishing for those who want to publish in that format.
Blurb.com: on all the bloggers’ lips, apparently, it’s easy peasy and they will take your entire blog and convert it to a book for you.
Lulu.com:Â less known, but I chose it because supposedly it would be easy to get my book on Amazon… but it’s not as easy as one might think. You can get an ISBN for your book if you want to sell your book in a brick and mortar book store.
CreateSpace: Amazon (yup, the magic word) owns this publishing house.
Also, there are many online printing companies to choose from (Snapfish, Vistaprint, etc.). My first attempt was going directly through my iPhoto program, but there were too many aggravating glitches in the program for it to be worth my while, plus they did not offer bulk discounts. I found Lulu easy. Perhaps for my next book, perhaps on Colombia or on food, I will try one of the other options. In many parts of the world, printing on the local economy is a very viable option, but for an ever-moving expat, online is the way to go.
Of course, you don’t have to sell your book. So, all you writers, bloggers, storytellers, raconteurs, tell your story. Even if, you end up doing a limited print run, of one.
