Blurbing It Out

This time around, I went with Blurb. To read about the last time I published books, and how to do so yourself, read here. I published a few books in the past month, Do You Dare Eat That, PorFA! (ISBN 9781715282417),on Amazon, M’s Adventures in Peru — A Love Letter (ISBN 9781715299149), on Amazon, and Tales, Tall and Short, About Food in Peru (ISBN 9781715324087), on Amazon. I published them all on Blurb.com — you can too.

It is fairly easy to publish on Blurb. You can upload a print ready PDF with photo and illustrations all included or you can use their software to layout your book. I found that the layout program was a bit clunky for me as I find it easier just to use one of the book templates in my word processing system. The only tricky thing so far has been figuring out the sizes. Luckily, the Blurb computer figures it out for me. Unlike in the old days of the printing press when the broad sheet could be folded and cut into 16 pages, Blurb uses six as the divider. If you upload less, Blurb will add blank pages at the end.

You can even upload the cover and back cover in the same PDF. I did and Blurb worked with me. It even troubleshoots pre-flight (printing). My page size was not quite what it was used to using for the “bleed” (variable area around the outside of the page) even though I made the size of the books according to what I thought was a Blurb size. Blurb’s computer just quickly says that it is not a standard size. When you see this message, you just choose the option to have it auto-fix it and it does. The books turned out great. Blurb also tells you if the images you are using are too low quality, too low in pixels for printing. You can adjust them right there by replacing or re-sizing. I still went with one that was “lo-res” and it turned out fine. I was concerned that it would look pixelated, but it did not.

The minimum page count is 20 pages, but you can go as high as you want. I think, but do you want to publish a 600 page book?

For the photo type of book and the hardbacks, the prices are higher. The cheapest, with the highest profit margin for you, is paperback. The good thing about these paperbacks is that it includes color photographs in the cost. If you buy more than 10 books at one time, you get a discount. Blurb will even mail out the books for you! Once done setting it up, you can buy it for yourself and send out the link so others can purchase it. Books are hard to find on Amazon so it’s best to search by ISBN or author name.

Then, when you get to the next process which is where you set it up for sale or not. If you do want to sell it, you can choose to hard back, paper back, paper type, and your profit margin. You can also choose an ebook for five bucks. The book will then be on sale on Blurb with an ISBN of its own. Yay! If you click on the “Ingram” publishing option, the book will be distributed through the Ingram distribution system, a central warehouse system. It takes about two weeks for the book to show up on Amazon. When it shows up on Amazon, they add their markup.

My children’s book, a 7 x 7 inch photo book cost around $26. If I buy it and send it through Blurb, I can get a quantity discount but it’s rare that I’m sending more than ten books to the same place. The “coffee table book” of M’s Adventures in Peru cost $42 because it’s a hardback with outer sleeve. Wowsa. The cheapest was the standard paperback size for the Tales, Tall and Short, About Food in Peru, at around $16. I set a small “profit” on that and marked it up accordingly.

The paper versions of the books look good and even the images that the Blurb software warned me were “low resolution” turned out okay. I will be printing more with Blurb, but I’ll probably move all the books to the paperback size.

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