Holding your own book, that you wrote, in your hands is a real treat. It is not tricky to publish it. The hardest part is writing the book. A book does not have to be 600 pages. To self-publish a book, it is better to keep it under 200 pages. Cheaper too. Once you have written your book, then you can find a place to publish it.
Even if you have no cover artwork, you can still publish your own book. Below are some of the sites you could use. I have used Lulu, Blurb, and most recently, Amazon’s Kindle Direct Publishing when I found that Blurb no longer publishes e-books. I wrote about self publishing twicebefore. I may experiment with other companies.
In Rome, people still shop at their local market. Every “rione” (“REE-own-eh”) has a local market (Some rione can be as small as 20 streets by 20 streets). A local market is the kind of place where you will see older ladies in their house dresses pulling their shopping carts. You will never see a lady in a housedress in a grocery store. For some reason, for a certain generation, shopping at a grocery store requires putting on more formal clothing (Another great thing about Italy is that there are so many people in their 70s, 80s, 90s, and beyond). A local market will be mostly fresh produce and products with some of the other amenities available out of convenience. Clothing stalls seem to be a big thing that crops up at these markets. Most markets will also have bakeries and places for a quick bite.
Here is my list of top ten markets and why. At the bottom is the market where I like to shop.
Mercato Trionfale (“Tree-ohn-FALL-eh”), Via Andrea Doria 3 (you can read about here): This is the biggest and oldest of the neighborhood markets, completely covered, with parking underneath. There are rows upon rows of metal box stands. It’s not the most attractive place inside. Some of the nice things about this market are that there is a stall where you can bring your own bottle to fill with wine, there are zero kilometer produce vendors at the back of the market (useful to know in August when the farmers markets shut for August vacation), and there are international produce vendors at the front of the market (one or two). Trionfale is open every morning, except Sundays. The market hours are 7 am – 2 pm, but if you arrive after 1 pm, many of the stalls will be closing for lunch (But, a warning, the vendors will be hangry). Also, many of the vendors will give you samples and some even speak English (not the samples). At the entrance to the market, there is a stall that usually has porchetta (“pork-et-ah”), the famous pork roast, out for you to buy.
Nuovo Mercato Esquilino, Via Principe Amedeo 184: This market is located near Termini train station. This area of town is the “Chinatown” or Banglatown or whatever one calls the international part of town. The market is much bigger than it appears with what appears to be markets within markets. There are stalls selling produce and groceries from Bangladesh, India, Senegal, China, Kenya, Philippines, Italy, and other parts of the world. They also sell halal food. I have even seen rambutan for sale here. There are also fresh fish stalls and the local coffee bar truly feels like another part of the world where this is a refuge for men (there are women in this one, by the way). The market, as well as the whole area, does not feel as clean as one might like but I guess that adds to the charm. It reminds me a bit of the markets of Bangladesh, which could all have been improved with a change of lightbulbs to something less neon and stark.
Nuovo Mercato Testaccio, Via Benjamino Franklin: This market is quite different than all the others, also perhaps the cleanest of the markets, or at least feels so because of the good lighting. The roof allows in light and the stalls are painted white giving the market a new feel. It is also fairly new as it was relocated here in 2012. The old version of this market was the largest butchery in Europe. The unusual thing about this market is that it has many eateries making it like a food hall, a trend that has not really taken off in Rome. Due to the food stalls and the eating area in the middle, this place is popular with food tours and lunchers. Testaccio market also is the location of a recycle food program where the unsold food is given to the needy. This is the most “way trendy” of the places. Lots of food tours and publicity from international magazines and TV shows.
Mercato Rionale Coperto Nomentano, Piazza Alessandria: This market is inside an attractive building from the 1920s, with a high dome. This market has both produce, pizzerias, and some stalls with clothes outside. It is not huge but a good size for a local market. You can find almost anything you want in here. I think I bought a paring knife and a bowl. There are several bakery stalls in this market as well.
Mercato Italia, Via Catania 70: This is a large market in a part of town that is not touristy and not international. Also, it has a bakery run by two young guys who play rock music and make excellent lasagne. It was like visiting Rome as one might imagine it was. Zero tourists. I’ll be back.
Mercato di San Cosimato (Trastevere), Piazza San Cosimato: This market is slightly different from the others because it is outside in a square in Trastevere. There are some permanent box stalls but the majority of the stalls are fruit and vegetable stands that set up some tables and umbrellas every day.
Mercato di Campo de’ Fiore, Piazza Campo de’ Fiore: Surely the most romantic sounding of all the markets, located in a former field of flowers. This is the uber touristy local market. In the morning, the hold-out vegetable sellers are still there, slowly losing out to the ever dominant tourist tat and limoncello vendors, toasted nuts, and fresh-juice-at-five-euro-a-glass touters. This is an outdoor market in a square that was used for executions (people seem to ignore the statue of the hooded figure) because it was the only square without a church (which to me is the opposite reason as far as I can see). The location can’t be beat. Also, some of the vendors sell exotic items like lychee and round cucumbers from Apulia. In the evening, this square becomes a boozy open air bar, sticky with spilt drinks and hair product from the 80s.
Mercato Rionale Monti, Via Baccini 36: This is the smallest and oldest of the local markets, but it is also quite special. In the center, it has a reading area with shelves with books, a children’s area, and a few tables. The book selection is both in English and Italian. This market also has a pasta stall with a window where there is active pasta making in action. Although this market is basically a square, it even has a gift shop, a speciality Apulian stand, a fish vendor, a butcher, baker, two vegetable stands, a basic grocery stall, and a coffee machine that stands in for a coffee bar. This market is also open until the evening on Thursdays and Fridays, making it even more convenient for the locals.
Mercato Rionale Prati, Piazza dell’Unità 53/Via Cola di Rienzo: This is another 1920s building high to the ceiling and attractive. Another market that is not huge but big enough. It is a bit overgrown by the abutting buildings but you can find it if you try.
Città dell’Altra Economia, Via di Monte Testaccio (not far south from Testaccio Market): This market is part of a much larger event space. The market is in the large open space and comprises ten to 20 market stalls. If you live near here, then one could shop here. Especially if you like the outdoors farmers market atmosphere.
Now to the most famous farmers’ market, a zero kilometer market, where I like to shop.
Campagna Amica (Coldiretti is the cooperative that runs these markets all over Italy) in Via San Teodoro 76, Sat & Sun, 8-3, sometimes called the Farmers Market at Circus Maximus because it is located nearby: This zero kilometer market is as local as you can get for Rome. Everything produced here, from milk, meat, artichokes, and oil, and all are from within 100 kilometers of Rome.
In the back courtyard, there are a couple of eateries, including a fried seafood food truck. If you follow me on Instagram, then you will have seen that I like to check out this market every few weeks to see what is in season. It is not my local market, but it is all about local food. This market attracts a lot of TV crews and special events.
As I go to more markets, I may update this article but this gives you a start if you wish to go to a local market. In general, it is better to go to the market at 9 am if you want to avoid the crowds. 11 am if you like the crowds. After 1 pm, forget it.
It is fairly easy to publish on Blurb. You can upload a print ready PDF with photo and illustrations all included or you can use their software to layout your book. I found that the layout program was a bit clunky for me as I find it easier just to use one of the book templates in my word processing system. The only tricky thing so far has been figuring out the sizes. Luckily, the Blurb computer figures it out for me. Unlike in the old days of the printing press when the broad sheet could be folded and cut into 16 pages, Blurb uses six as the divider. If you upload less, Blurb will add blank pages at the end.
You can even upload the cover and back cover in the same PDF. I did and Blurb worked with me. It even troubleshoots pre-flight (printing). My page size was not quite what it was used to using for the “bleed” (variable area around the outside of the page) even though I made the size of the books according to what I thought was a Blurb size. Blurb’s computer just quickly says that it is not a standard size. When you see this message, you just choose the option to have it auto-fix it and it does. The books turned out great. Blurb also tells you if the images you are using are too low quality, too low in pixels for printing. You can adjust them right there by replacing or re-sizing. I still went with one that was “lo-res” and it turned out fine. I was concerned that it would look pixelated, but it did not.
The minimum page count is 20 pages, but you can go as high as you want. I think, but do you want to publish a 600 page book?
For the photo type of book and the hardbacks, the prices are higher. The cheapest, with the highest profit margin for you, is paperback. The good thing about these paperbacks is that it includes color photographs in the cost. If you buy more than 10 books at one time, you get a discount. Blurb will even mail out the books for you! Once done setting it up, you can buy it for yourself and send out the link so others can purchase it. Books are hard to find on Amazon so it’s best to search by ISBN or author name.
Then, when you get to the next process which is where you set it up for sale or not. If you do want to sell it, you can choose to hard back, paper back, paper type, and your profit margin. You can also choose an ebook for five bucks. The book will then be on sale on Blurb with an ISBN of its own. Yay! If you click on the “Ingram” publishing option, the book will be distributed through the Ingram distribution system, a central warehouse system. It takes about two weeks for the book to show up on Amazon. When it shows up on Amazon, they add their markup.
My children’s book, a 7 x 7 inch photo book cost around $26. If I buy it and send it through Blurb, I can get a quantity discount but it’s rare that I’m sending more than ten books to the same place. The “coffee table book” of M’s Adventures in Peru cost $42 because it’s a hardback with outer sleeve. Wowsa. The cheapest was the standard paperback size for the Tales, Tall and Short, About Food in Peru, at around $16. I set a small “profit” on that and marked it up accordingly.
The paper versions of the books look good and even the images that the Blurb software warned me were “low resolution” turned out okay. I will be printing more with Blurb, but I’ll probably move all the books to the paperback size.
A few years ago, when I published my book on my time in Bangladesh, I received so many questions about publishing. Back then, in 2013, self-publishing was called “vanity press” — publishing as if it was for one’s own vanity. That seems an age ago as social media has made us all creators and storytellers — Instagram and its television channel, YouTube, and Facebook Stories (watch my month-long farewell to Peru on those channels or on the video page of this website), are all “vanity press” as they are self-published. Of course the paper book did not disappear as some feared. We simply gained more independence in how, where, and to whom, we can share out stories. Maybe we are more vainglorious…
Even with all these new choices, some media are still harder to edit than others. Take PDFs. Adobe Acrobat owns that format almost completely. One can buy a license for $180 per year. It does, however, make editing PDFs acrobatic (had, had, to play on the words!). As I work on my many projects, and my next book (a paper version about Peru), I am glad to have the freedom to be flexible.
Just as story telling has moved beyond the book, so have other media, like chocolate, taken on the terminology of books. My favorite chocolate shop in Peru, El Cacaotal, calls itself an “edible library” — that should encourage reading!
Keeping up with all the forms of communication is a bit like a chariot race. In between my website/blog, Instagram, Facebook, YouTube, and podcasting, something may have to go by the wayside when I get back out exploring in my next country…
As I mentioned in a previous blog posting, we are all content creators now. I started the M’s Adventures blog/website when I moved to Bangladesh in 2011 (you can read one of my early blog postings here), and since then, I’ve created a book for each country I’ve lived in. As I will soon depart Peru, I was looking through photos to put together my book. The previous books have been published on Lulu.
But, this time, as I’m learning how to make movies on iMovie, I thought I’d make a “videobook” or moving picture book, a love letter to Peru. I may also make a paper book, but I’ll see how I feel when I’ve edited 8,000 photos and taught myself more iMovie. For now, here’s a film trailer so you can see what how it’s going. Don’t worry, the content of the body of the show will be less dramatic (film production really teaches one how much music changes the mood of a piece).
Here is the video trailer for “M’s Adventures in Peru: A Love Letter”
Or if you prefer to watch it on my YouTube channel, here is the link.
The thing I like most about blogging is that it’s such an easy way to write. To tell a story. I can only think of a few people whom I’ve met who didn’t want to tell me their stories, and even then, they certainly had a story to tell. The skill of storytelling is a form of art. I support everyone’s right (ha! write!) to tell their story.
After I published my photo book, M’s Adventures in Bangladesh, I got many, almost desperate (so great is this desire to share a story and to be published), questions about where to publish for yourself. In the past, this form of publishing was sometimes called “vanity press” but I like CreateSpace’s term better: independently publish. The printing process keeps getting more and more democratic. Most online sites have free options and publishing costs keep getting lower and lower. They even offer e-book publishing for those who want to publish in that format.
Blurb.com: on all the bloggers’ lips, apparently, it’s easy peasy and they will take your entire blog and convert it to a book for you.
Lulu.com: less known, but I chose it because supposedly it would be easy to get my book on Amazon… but it’s not as easy as one might think. You can get an ISBN for your book if you want to sell your book in a brick and mortar book store.
CreateSpace: Amazon (yup, the magic word) owns this publishing house.
Also, there are many online printing companies to choose from (Snapfish, Vistaprint, etc.). My first attempt was going directly through my iPhoto program, but there were too many aggravating glitches in the program for it to be worth my while, plus they did not offer bulk discounts. I found Lulu easy. Perhaps for my next book, perhaps on Colombia or on food, I will try one of the other options. In many parts of the world, printing on the local economy is a very viable option, but for an ever-moving expat, online is the way to go.
Of course, you don’t have to sell your book. So, all you writers, bloggers, storytellers, raconteurs, tell your story. Even if, you end up doing a limited print run, of one.