With the annual Peruvian chocolate expo, Salon de Cacao y Chocolate, coming up July 11-14, I’m reminded of a “first” I had in the Peruvian gourmet chocolate store, El Cacaotal, last year. One day, while in the store, I got chatting with a Danish tourist. She was in El Cacaotal to buy chocolate for a “chocolate ceremony.” Apparently, in Denmark, there are people who get together to drink hot chocolate and open their “chocolate” chakra. It can be super dark in Denmark in the winter, so getting together to drink hot chocolate sounds like a good idea. 
The Salon de Cacao can be overwhelming. One should be prepared that one can get “out-chocolated” — at some point, one just needs a break from sampling chocolate. I think I reached the limit at about 20 last year. Wonder what it will be this year…