One of the foods found almost everywhere is the instant ramen noodle. Except in India and Bangladesh. But that may be changing. I recently saw a commercial for Maggi brand noodles with the patriarch of Bollywood eating instant noodles. Ramen is a soup in Japan and Korea. To sell these in India, the instant noodle dish in the commercial was less soupy. Using the noodles for a stir fry is how the noodles are used in Malaysia (that magician at the night market made the best I’ve had) or Cambodia, and so on. Since the culture in South Asia is to eat with the hand, I would have thought that advertisers would push something handheld, but maybe that’s the next part of the ad campaign (this is not an advertisement for any brand). In the U.S., instant noodle is sold in cups making it easily handheld and easily eaten with a fork. Many other ways to eat the ramen noodle and 27 of those ways are here. One way not mentioned here is wrapped around prawns and deep fried like at Goong.
Why are instant noodles so good even if they are not good for us? It’s “umami” which is the Japanese word for that something special that makes food so delicious.
